Focus Topics

Train-the-Brain: Successful digitalization begins in the mind

Train-the-Brain – Successful digitalization begins in the mind (based in neuroscience)
The complexity and dynamics of the increasing digitalization cannot be mastered by “business-as-usual”; this leads to a “digital burnout”. One of the greatest danger for management is to think and act in yesterday’s logic of success. But new thinking does not arise by itself or by “announcement”…

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The Future of Brands in a Digitizing World

Business Wire White Paper “The Future of Brands in a digiziting World”. An Expert Interview mit Christine Riedmann-Streitz. “This white paper provides an in-depth expert interview with Christine Riedmann-Streitz, … the author of the book Hybrid Brands …

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