Business Wire White Paper “The Future of Brands in a Digiziting World”
An Expert Interview with Christine Riedmann-Streitz
“This white paper provides an in-depth expert interview with Christine Riedmann-Streitz, … the author of the book Hybrid Brands – a vision of the future for strong brands. The interview focuses on key challenges and implications for brands that emanate from the digital age. It also highlights how digitalization affects brands, how to take advantage of digitalization, and how to avoid some pitfalls of digitalization such as “digital burnout.” Last but not least, it reflects on the digital future of brands, public relations, conversational commerce and social media.” (Business Wire)
Commentary of Charle-John Cafiero, NYC
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