Train-the-Brain: Successful digitalization begins in the mind

“Train-the-Brain”: Your Human Brain_Your Natural Power
(based on Neuroscience)
– The role of Human Capabilities in the Digital Age –

Companies cannot master the complexity and dynamics of the increasing digitalization by “business-as-usual”; this leads to a “digital burnout”. One of the greatest danger for management is to think and act in yesterday’s logic of success. Even successful companies, pioneers and innovators face this dilemma. The stronger the previous success paths, the more difficult the reorientation will be. Even experienced managers do not perceive global markets and their own industry in an objective manner but always filtered by their senses, personal preferences, previous experiences. Disruptions happen because even market leaders overlook trends (even extraordinary events) and misjudge developments and potentials.

Agility, new thinking and behaviour does not arise by itself. Successful digitalization and transformation go best with a disciplined training of the human brain capabilities. The brain is the “control centre” for thinking and acting, for creativity, risk management, decision-making and even stress. Based on the insights of neuroscience it is possible to learn how to “manage” one’s own brain.

“Train-the-Brain” sustainably fosters the success of changes and can be specifically integrated into any change process. Our interactive training programs are based on recognized research results in neurobiology.

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“Train-the-Brain” Clip 1 “Digitalization”

Artificial intelligence (AI), virtual reality (VR), augmented reality (AR), recommendation algorithms, blockchain, robots (the new digital colleagues of human employees), internet of things (IoT) – they are all originally invented by human ingenuity. Those technologies change rapidly and seriously existing conditions in economy and private lifes. They have a strong influence on perception, decision-making and buying patterns. This requires the rethinking and redesign of e.g., business models, innovation management, working environments and employee empowerment. To the same extent companies invest in digital technologies, they should invest in the training of the human brain capabilities so that managers and their teams have the ability to stay in the driver’s seat and to not being forced into the role of an assistant of digital technologies and AI.

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