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Panels (Exerpt)

Smart City Symposium “We, the City”

Event Organizer: Fraunhofer IAO
Frankfurt am Main, 25.11.2019

Interactive Panel “Picture of Tomorrow” – with:
Christine Riedmann-Streitz, Managing Director, MarkenFactory
Casimir Ortlieb, CEO, e.GO digital
Dr. Julian Petrin, Urbanista

The “Picture of Tomorrow” panel discussed how digital citizen participation can succeed in the future. “A city,” according to Christine Riedmann-Streitz, “is a condensed cultural and economic area. Living urban culture is created through citizen involvement in the analog and digital world. It is the responsibility of the city to create the framework conditions to motivate citizens to actively contribute their needs, knowledge and skills and to help shape the city of the future. Citizen Engagement only works if the individual citizen is permanently given back more than the time, knowledge and data he or she provided, and in particular what helps them to improve their lives and work independently. The professionally developed blueprint for the future, formulated in the vision, forms the basis for a successful transformation into the future. The vision brings the desirable goal to the point and answers decisive questions: In which future do we want to live? What does it look like, our city of the future that we want? How does people live and work in this city of the future? – The vision is always city-specific and represents the identity and DNA of a city, from which those values can be derived that should guide urban design.”

Deutscher Marken Summit 2018

Future Talk “Will there still be Brands in the Future”

Christine Riedmann-Streitz, Founder & Managing Director of MarkenFactory, und Author of the book with the same titel
Prof. Manfred Güllner, Managing Director, forsa Gesellschaft für Sozialforschung
Martin Schumacher, Olympia Verlag
Moderation: Jürgen Scharrer, Editor-in-Chief, HORIZONT
Photo: Deutscher Marken Summit: Jürgen Scharrer interviews Christine Riedmann-Streitz
September 2018, Lufthansa Aviation Training Center and Headquarter of  Deutsche Bank

Business Wire Tempo “Watch! Read! Share!“ 

„New Multimedia Trends as tool of Interaction“
June 2017, Deutsches Filmmuseum, Frankfurt am Main

„The Internet is hard to imagine without visual content,” said the Business Wire Panel, which adresses PR and marketing specialists, journalists and media professionals: “Here, experts share valuable expertise on how to leverage multimedia elements, about new trends and how to use them to create more attention and interaction.”

Talk Guests: Christine Riedmann-Streitz (MarkenFactory), Jan Eggers (Editor, Hessischer Rundfunk) and others. Photo: Business Wire

Christine Riedmann-Streitz (Photo) explained in particular new applications of augmented and virtual reality and pointed out that “images decisively shape our perception of the world”, “they control our emotions”. New is the dynamic and speed of communication and the extended technological spectrum through image processing systems with AI (artificial intelligence), augmented and virtual reality. Providers get “many new facets to present offers, place topics, interact with customers and involve people”. She also pointed out the dangers: “Brands can irreparably suffer from digital burnout or lose a great deal of credibility if they act according to the primacy of what is technically possible and not according to the primacy of benefit for people. She demanded a high degree of transparency and appreciation towards the customer.

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Oldenburger Schlossgespräche

Working World 4.0 – How would we like to work tomorrow?

“Global, digital, flexible: How do we work tomorrow?” – This was the titel of the Oldenburger Schlossgespräche in December 2016, moderated by Jörg Thadeusz and initiated by the EWE Foundation. “Our working life is subject to permanent changes that are significantly influenced and accelerated by digitalisation, demographic change and the consequences of globalisation. These changes entail considerable uncertainty” (announcement on the website).

Jörg Thadeusz in discussion with
Christine Riedmann-Streitz






Invited panel guests (f.l.t.r.): Prof. Dr. Wolfgang Jäger (University RheinMain), Christine Riedmann-Streitz (MarkenFactory), Jörg Thadeusz (Moderation), Dr. Peter Seyferth (Gesellschaft für Fantastik-Forschung), Margaret Heckel (Author and Journalist), Prof. Dr. Hans-Michael Trautwein (University Oldenburg)