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Deutscher Marken Summit 2018
Christine Riedmann-Streitz, Founder & Managing Director of MarkenFactory, und Author of the book with the same titel
Prof. Manfred Güllner, Managing Director, forsa Gesellschaft für Sozialforschung
Martin Schumacher, Olympia Verlag
Moderation: Jürgen Scharrer, Editor-in-Chief, HORIZONT
Photo: Deutscher Marken Summit: Jürgen Scharrer interviews Christine Riedmann-Streitz
September 2018, Lufthansa Aviation Training Center and Headquarter of Deutsche Bank
Business Wire Tempo “Watch! Read! Share!“
„New Multimedia Trends as tool of Interaction“
June 2017, Deutsches Filmmuseum, Frankfurt am Main
„The Internet is hard to imagine without visual content,” said the Business Wire Panel, which adresses PR and marketing specialists, journalists and media professionals: “Here, experts share valuable expertise on how to leverage multimedia elements, about new trends and how to use them to create more attention and interaction.”
Talk Guests: Christine Riedmann-Streitz (MarkenFactory), Jan Eggers (Editor, Hessischer Rundfunk) and others. Photo: Business Wire
Christine Riedmann-Streitz (Photo) explained in particular new applications of augmented and virtual reality and pointed out that “images decisively shape our perception of the world”, “they control our emotions”. New is the dynamic and speed of communication and the extended technological spectrum through image processing systems with AI (artificial intelligence), augmented and virtual reality. Providers get “many new facets to present offers, place topics, interact with customers and involve people”. She also pointed out the dangers: “Brands can irreparably suffer from digital burnout or lose a great deal of credibility if they act according to the primacy of what is technically possible and not according to the primacy of benefit for people. She demanded a high degree of transparency and appreciation towards the customer.
Working World 4.0 – How would we like to work tomorrow?
“Global, digital, flexible: How do we work tomorrow?” – This was the titel of the Oldenburger Schlossgespräche in December 2016, moderated by Jörg Thadeusz and initiated by the EWE Foundation. “Our working life is subject to permanent changes that are significantly influenced and accelerated by digitalisation, demographic change and the consequences of globalisation. These changes entail considerable uncertainty” (announcement on the website).
Jörg Thadeusz in discussion with
Invited panel guests (f.l.t.r.): Prof. Dr. Wolfgang Jäger (University RheinMain), Christine Riedmann-Streitz (MarkenFactory), Jörg Thadeusz (Moderation), Dr. Peter Seyferth (Gesellschaft für Fantastik-Forschung), Margaret Heckel (Author and Journalist), Prof. Dr. Hans-Michael Trautwein (University Oldenburg)