“It is not, that we have a short time …, but that we waste a lot of it” (Seneca)
Disruptive changes and increasing external complexity can only be successfully addressed with targeted adjustments and the diversity of experiences and skills within an organization. When competitive situations, global economy, lifestyles and customer demands in the outer world change, then adjusted working environments, capabilities for new thinking and to transgress established rules are needed. Interdisciplinarity, reduction of the silo mentality, engagement, knowlegde exchange and creativity must be fostered. Today, companies are dependent on innovation. Managers who want to actively shape the future need innovative solutions in the form of products, services and business models. They are challenged to create the framework conditions so that the new can emerge. They must be enabled to lead and shape change processes and to create a corporate culture that fosters innovation and keeps the motivational absence rate low. Successful managers consider this to be their important entrepreneurial task – despite day-to-day business.
A company’s most valuable resource is its own employees. Because successes, new products and innovations, good customer relations and competitive differentiation are created by people, not by machines. People behave differently, depending on the conditions in which they work. Thus corporate culture, leadership behaviour (“Leadership 4.0”), the trained abilities of the human brain (“Train-the-Brain” – based on Neuroscience) and the working environment (“Priming”) lay the solid base for a sustainably high-performance company.
In the digital age, new industry standards are rapidly emerging. The half-life of knowledge is shortened; knowledge can hardly be protected; product life cycles are getting shorter and success does not continue linearly. Companies need a constantly full pipeline of relevant innovations. Single creative workshops are not enough here to build this neccessary internal strong and sustainable innovative culture which continuously foster the strengths of the company and its people. For this reason we work with the holistic innovation approach, which strengthens the company’s and the employees’ ability and skills to innovate. This approach include the relevant elements as the awareness and analysis of social, industry and technical developments and customer demands, corporate goals, the innovation process itself and the filtering phase, which is a crucial quality gate. We also pay attention to the brand, because an innovation needs the right brand for its market success.