Christine Riedmann-Streitz, founder and managing director of MarkenFactory GmbH, is an expert for
Brand: Corporate, Employer, Product/Service, Person
Innovation: Process, Competence, Creativity, Creative Problem Solving, Culture & Leadership, Train-the-Brain (based on neuroscience)
Change: e.g., Digital Transformation, New Working Worlds, Culture & Leadership, Brand Behavior, Succession
Her clients are well-known SMEs and multinational corporations of all industry sectors. She supports shareholders, board members and managing directors and enables managers and their teams by consulting, training, workshop formats and coaching. Her work combines strategic and conceptual know-how with sound practical knowledge and insights from various sectors of the economy, stakeholder segments and sales structures.
Her methodical approach enables her clients to recognise, foster and consolidate the organizational and personal potentials & strenghts, make them effective and turn them into success.
Her background: Before founding her company MarkenFactory in 2010, she worked in senior management positions – with worldwide responsibility for renowned brands – in industry (B2B, B2C) and trade.
The certified trainer and coach is also active as a keynote speaker, moderator, panelist, author, university lecturer and member of selected national and international committees.
She deals with future topics such as Digital Leadership, Hybrid Brands, the consequences of New Technologies and AI for companies, trade, brands and people.
In April 2017 her new book „Gibt es noch Marken in der Zukunft? Hybrid Brands – A Future Vision for Strong Brands“ was published (Springer Gabler). Read > Business Wire White Paper „The Future of Brands in a digitizing World“ with Christine Riedmann-Streitz.
More > (teaching activities, committees)