"EMPOWERMENT - We empower people and organisations to turn their potential into sustainable success"
[Christine Riedmann-Streitz, MarkenFactory]

At MarkenFactory, we work for and with our clients on their levers for sustainable value-based performance and future viability: BRAND, INNOVATION, CHANGE, digital transformation in the context of NEW WORK. or SMART City/SMART Island].

  • in consulting, strategy, transformation, implementation, anchoring
  • as a sparring partner, consultant, facilitator, trainer, coach, moderator, mediator
  • with participation, training and coaching formats as well as live bench-learning (GET PREPARED)
  • as a keynote speaker, panel expert, moderator, author (GET INSPIRED)

With our proven EMPOWERMENT approach, we enable organisations, managers, teams and employees to sustainably develop their potential, acquire new skills, achieve goals, strengthen operational performance and deliver on the organisation’s value proposition – under change, uncertainty and complexity or, for example, in the context of a realignment or succession.

 

Brand, innovation and change are closely intertwined: In the digital age, there is no successful real innovation without a strong brand, and no strong brands without successful real innovation. And to achieve this, you need the competence to change.

be easily found – enthuse – be remembered –  be recommended – inspire – deliver strong stakeholder benefits – create experiences – win fans & followers – offer orientation – show attitude – build trust

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60 to 80 percent of all innovations are not successful – because they are irrelevant from the customer’s point of view – because they lack the strong brand that gives them the necessary framework of

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Change is difficult. Our brain likes what it is familiar with, which is why few people are positive about change. This is true in every community, in every organization and also in our private lives.

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New digital technologies and AI (artificial intelligence), global trends and crises are having a far-reaching impact on the economy, society, the world of work and the expectations, needs and behavior of customers (B2B and B2C).

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New thought-provoking impulses, in-depth specialization in selected areas – Christine Riedmann-Streitz provides new perspectives and “energy” for open, closed and in-house events as keynote speaker , panelist and moderator .  In addition ot the respective topic, she addresses current

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Focus Future

ECP 2020 – Neu: Discovery Workshop “Cooperative Value Creation”

Transformation to the City of the Future (Smart City): Vision

White Paper “The Future of Brands in a digitizing World”: Business Wire Expert Interview with Christine Riedmann-Streitz

Kommunikationsmanager 2_2019: Responsible Brands im digitalen Zeitalter von C. Riedmann-Streitz

Kommunikationsmanager 2_2018: Specialist Paper of Christine Riedmann-Streitz

Deutscher Markensummit 2018: Future Talk with Christine Riedmann-Streitz

“Your Brain_Your Power”: Clip 1 “Digitalization”

afbeelding video

Focus Topics

Bench-Learning live

Learning is essential for organizations, their managers and all employees to secure their future. Today, in rapidly changing environments, the only way to successfully shape your own future is through effective learning. To enable learning,

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Bench-Learning live

Lernen ist unabdingbar für Organisationen, ihre Führungskräfte und alle Mitarbeitenden zur Zukunftssicherung. Heute, in sich gravierend und rapide verändernden Umfeldern, kann nur durch wirksames Lernen erfolgreich die eigene Zukunft gestaltet werden. Um das Lernen zu

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Brand Empowerment

Brand Empowerment by MarkenFactory: Wertebasierte nachhaltige Zukunftssicherung in sich verändernden Märkten und Umfeldern

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